Taiwan Tourism Bureau Singapore
Our proposed campaign is to communicate the “Unseen” tourism elements that Taiwan has to offer by utilising various digital platforms including social media influencers’ marketing, specialised interest media, online travel agents, travel technology company, incentive market trade media & audience targeted advertising. On-ground activations are also planned to provide the experiential element of the campaign.
Result
A strong shout out to the Singapore market has been achieved through an integrated use of content marketing and digital advertising.
Task
Increase Singapore travellers to Taiwan through the positioning in the Frequent Independent Traveller (FIT) and Incentive travel segments.
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We at Hush are always excited about unique ideas and to help clients and companies to create amazing communication.